Now that I’ve learned some essentials of graphic design, I’d like to make a few changes to my personal and traditional business cards.
Personal Card Critique
I think the front of my personal card works visually because the black thought bubbles contrast with the lighter and bigger thought bubble. The eye is immediately drawn to the bold text within this lighter bubble, which was my goal since I want people looking at my card to immediately know that I am a social media specialist.
However, the back of my personal card could use some work. I originally thought positioning the large white thought bubble in the same position on the front and back of the card was necessary. Now, I think that shifting this bubble up and decreasing the size could create more visual balance. I’m planning on only leaving the text “I’m Evan” in this thought bubble and shifting my phone number, email, and social media username to the center of the page. Changing the layout in this way will allow the important information on the back of the card, my contact information, to have a higher value. I’m going to keep my blog URL at the bottom of the card, but I’m going to delete the “www” since it is implied. Since I’m going to move my social media username below my email, the icons will also be unnecessary.
I don’t plan on changing my fonts for my personal card because I think the boldness and simplicity of Ostrich Sans contrasts well with the more subtle, curvy Renzo. However, I might play around with the font coloring on the back of my personal card to see if my contact information will appear more prominent in the current gray color or in the darker black color of my blog url.
Professional Card Critique
I’d also like to make some slight changes to my professional card. I like the overall contrast between the white background and black font and the simplistic layout that the clean lines on the card implies. However, I think I need to add value to “Furman University,” so it weights equally with my job description as a web marketing intern. I’m going to play around with this text and either bold the text or darken the color to achieve a better balance.
On the back of my professional card, I like the visual balance and I think the black contrasts well with the purple contact information. The layout of the two black lines draw the eye to the information between these lines, which was my goal. The only thing I’d like to change on the back is deleting the “www” before my blog URL because this is already implied. I think my current font choices work for my professional card because the Dancing Script used for my name and contact information provides a more personal touch, in contrast with the more formal Basic Title Font.
Critique of a Friend
We were also asked to critique a friend’s business cards. Overall, Amy’s cards are extremely well done! Her professional card has visual balance because of the simple layout and clear contrasts. The soft purple colors make the card eye catching, but not overwhelming. I especially like the contrast between the abstract purple design and the solid black circle. This draws attention to Amy’s name immediately. Since this circle is so eye catching on both the front and the back, she might benefit from making the contact information font slightly larger or bold. It seems to blend in a little with the background of the watercolors. She could probably also delete the “c” and “e” indicating her cell phone number and email, since this information is implied.
Amy’s fun business card showcases her hopes of becoming a world traveler. I love the color scheme because it is reminiscent of worn paper. I also like her background patterns because they are not the same, but the map and the abstract postcard design still work together within the traveling theme. To make the card seem even more cohesive, perhaps she could match the background color behind the map with the background color of the postcard. I think the script font she chose works especially well for this card because it matches the theme of a traveler handwriting letters back home. However, I think the back of the card would seem more cohesive and simple if the fonts for the contact information on the front and back were the same.
Finally, here’s an info graphic that deals with my topic, Shriner’s Hospital for Children. This infographic displays stats of child burn victims and ways Shriners can provide help!
Until next blog,